Partnership Announcement: Kantar joins Future Finance Poland!

We are thrilled to announce that Kantar has partnered with Future Finance Poland! As part of the Future Finance Poland initiative, Kantar will carry out one of the central functions: consulting, research, and analytics.

– We are very pleased to join the Future Finance Poland initiative because we want to contribute to increasing the financial resilience of Poland and its financial sector locally, regionally, and globally – says Robert Krosnowski, Strategic Consulting Director at Kantar. – Our motivation is to bring closer the global phenomena, trends, and challenges in the financial category to support the “New Generation Financial Center in Poland” initiative and increase the competitiveness of the Polish financial sector, including both the largest players and smaller initiatives.

– We believe that some companies in the Polish financial sector have great potential to expand and lead not only in Europe but globally. Competition in the financial sector comes not only from Europe, the US, and developed Asia but also from Latin America and Africa, where we find many innovations and new solutions. We are ready to assist and advise on building business scale through market penetration, optimizing the marketing mix, and seeking new areas of innovation – added Robert Krosnowski.

Kantar is a global company specializing in data-driven consulting, technology, insights, and knowledge about customers worldwide. It regularly conducts a range of global projects in various categories, including financial, such as:

  • BrandZ – a global ranking of the most valuable brands.
  • KANTAR Global Trend Monitor – continuous monitoring of trends, where it continuously analyzes the attitudes of customers and users in 29 countries worldwide, based on 39,000+ respondents.
  • Sustainability Sector Index – continuous study of the pace of implementing sustainability and ESG regulations into the sector, reflected from the consumers’ perspective. 

Kantar also undertakes many local projects in the financial category, such as eZoom Finance – the largest retail banking study, and plenty of ad hoc projects in areas such as strategic consulting, media and digital, brand, customer experience, innovation, and creativity – all amplified by the latest tech and analytics developments.

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